About Me

Hi, I’m a UK-based UX designer! I’ve been fortunate to live and work across different countries, and every place has shaped how I see the world, with empathy, curiosity and adaptability.

I spent a decade in business, primarily as a global account manager and an executive assistant. That experience taught me the importance of balancing user needs with business goals, and that great design begins with deeply understanding the real contexts in which people live and work.

To me, design goes beyond the digital box, it’s about how things work, how they feel and how they make life better. I believe everything starts with a design, and that designers hold the chance to make the world a better place.