About Me

Hi, I’m a UX designer based in the UK, originally from Taiwan. I’m also known as Ceyda (/ˈdʒeɪ.də/), thanks to 13 wonderful years living in Turkey!

I’ve been fortunate to live and work across different countries, and every place has shaped how I see the world, with empathy, curiosity and adaptability.

Before design, I spent a decade in business, managing global accounts and collaborating with diverse teams. That experience taught me the importance of balancing user needs with business goals, and that great design begins with deeply understanding the real contexts in which people live and work.

To me, design goes beyond the digital box, it’s about how things work, how they feel and how they make life better. I believe everything starts with a design, and that designers hold the chance to make the world a better place.